As I write this post, I checked Yahoo Finance and Jamba Juice (ticker JMBA) stock price is at $2.39. Compare this to Starbucks whose stock price is at $48.76. Wait a minute... isn't is supposed to be the other way around i.e. in this health conscious society, shouldn't the stock price of the company that offers fresh squeezed healthy fruit and vegetable juices be higher than the stock price of that company that sells harmful-to-health-strong-coffee??? what gives?
Well, I am not surprised at all. In the past couple of months, I have gone to Jamba juice a couple of times and come back disappointed. I have noticed stark contrast in my experience at the two rivals (if I may call them).
1. Its the people - I went to Jamba juice and as I paid at the counter for what I wanted, I noticed that there were only two employees in the store and they were both trying to tell each other to go make the juice. Now, this was shocking.... c'mon if your employees feel that their work is a burden and don't want to do the work, what can you say about the company?? Compare that to starbucks, where you are always greeted with a smile and no one is trying to pass on the work to others....
2. Price - I ordered a simple orange-carrot (medium size) and a single shot of wheatgrass. The bill came out to $8.50 or so. Now for that price, I can have a decent Indian lunch buffet complete with dessert and all... I felt the price was ridiculously high. Ok, starbucks is not cheap either... I know.
3. Time - Just recently when I went to Jamba juice (in the morning on my way to work), I ordered my regular orange carrot juice. There were no people in line. I emerged out of the shop after a good 25 minutes.... whoa!!! and with a drink that I did not originally order. Here's what happened. I ordered my juice and the lady started making it. Within a few seconds I saw her shaking her head. Apparently the orange juice machine malfunctioned. She opened it, took a part out, took it away, cleaned it up, assembled it again and started to juice.... and then the machine got stuck again. She let out a big sigh and this time took a bigger part of the machine out to clean and reassemble. All this while I am watching unsure to pity her or the company. For god's sake, have a backup machine in the store... how much can it cost?? Anyway, the lady came back and re-assembled the machine and just as she started to juice the oranges again, the machine got stuck a third time. As she started to disassemble the machine again, I intervened and put her out of her misery. I just did not have the patience or time to keep on waiting. I told her to give me just carrot juice instead. She said sorry and her co-worker made the carrot juice for me and I left.
Now, as I mentioned - the company should have a backup machine in place for situations such as this.... imagine customers going in and being told the juice machine is out of order??? Secondly, if they cared enough about customer satisfaction, they could have offered me the juice for free (for the time I wasted standing there). Not that I wanted free juice, but I am pretty sure if it was starbucks, they would have done something to make up.
4. Product - One time I went to Jamba juice and felt quite lost in their menu. I wanted a fresh squeezed juice and chose something. Turned out to be a frozen/icee juice drink. I took it without complaining since this is what I had chosen. Now, I was trying to sip my juice and each sip would cause extreme brain freeze... gosh, horrible experience.
5. Snacks - Well starbucks carries yummy/unhealthy snacks but then they never claimed to be a health conscious business in the first place. Jamba juice also has unhealthy, calorie rich snacks (talk about confusing marketing message). Just to prove how lost their marketing is, right next to the snacks is a sign that read "Every sip deserves a snack (or bite)". What the heck???
Oh well, they just don't get it. If you are promoting good health, look at trader joe's or whole foods - the messaging and the whole experience is completely aligned. At the very least train your workers (or hire people) who don't run away from work.